DEC 2022 TO
NOV 2025
jaybird studios + lagree west
a focus on brand and corporate partnerships, influencer marketing, internal and external community, pr and events
communications + partnerships manager
• Developed a dynamic influencer and corporate partnership program
• Developed a brand aligned media/pr and influencer ecosystem
• maintained relationships with creators, talent agents, and media
• Managed and executed influencer and media events, end-to-end
• Managed influencer seeding
• Built and maintained strong relationships across wellness, beauty, lifestyle and fitness brands
• Collaborated cross-functionally with marketing, product, studio and operations teams
• Took initiative in identifying partnership and creator opportunities
• Led contract discussions and negotiation with creators and vendors
• Led both internal and external brand events and activations
• Worked closely with the marketing team on brand campaigns
• Maintained a strong, organic community within the studios
a focus on social media, brand and corporate partnerships, influencer marketing, internal and external community and events
social + community manager
• Led social content strategy across multiple channels
• Planned, produced, and published content
• Built and nurtured an active digital community
• Developed and executed monthly content calendars
• Managed reporting dashboards to track social performance, influencer impact, and audience insights
• Grew brand social channels exponentially (lagree west: 51.8% growth, jaybird: 89.4% growth)
• Supported paid social creative development
• Ensured social content aligned with brand
• Developed a brand aligned media/pr and influencer ecosystem
• Maintained relationships with creators, talent agents, and media
• Managed and executed influencer and media events end-to-end
• Managed influencer seeding
• Built and maintained strong relationships across wellness, beauty, lifestyle and fitness brands
• Collaborated cross-functionally with marketing, product, studio and operations teams
• Led contract discussions and negotiation with creators and partners
• Led both internal and external brand events and activations
• Worked closely with the Marketing team on brand campaigns
social media manager
a focus on social media strategy, content creation, calendar creation and engagement
DEC 2021 TO
NOV 2024
roots + ardor, creative agency
• Oversaw creative strategy and operational execution across a diverse roster of clients
• Delivered customized brand strategy, content direction, and campaign execution
• Led end-to-end creative development
• Directed brand identity work, social content, website creative, and digital assets
• Served as primary client partner and strategic advisor
• Built efficient creative and operational workflows, scaling agency processes
• Sourced, vetted, and managed influencers for client campaigns
• Oversaw influencer product gifting programs for clients
• Maintained ongoing relationships with creators and talent agents
• Led social content planning, editorial calendars, and community engagement initiatives
• Managed project timelines, budgets, and priorities
• Supported campaign reporting and performance reviews
• Conducted cultural, competitor, and audience research
• Implemented scalable client delivery systems, resource planning, and operational improvements
creative + operations director
senior marketing manager
• Managed a roster of multi-industry client accounts
• Led day-to-day client communication
• Collaborated on campaign development from concept ideation through execution and reporting
• Built and maintained strong client relationships
• Developed and executed social content plans, calendars, and community engagement workflows
• Sourced and evaluated influencers for brand collaborations, negotiated partnerships
• Supported end-to-end influencer seeding for clients
• Built and nurtured creator and talent agent relationships
• Managed resourcing, timelines, and priorities across multiple accounts
• Monitored market and cultural trends to inform creative direction
• Led reporting and insights presentations, analyzing performance data to optimize strategy
• Partnered with founder on client pitches, and onboarding processes to support agency growth
a focus assisting marketing managers with: social media strategy, content creation, calendar creation and engagement
social media coodinator
marketing + student coordinator
colour theory + brand marketing educator
salon + social media director
community + social media coordinator
colourist
OCT 2016 TO
MARCH 2020
DEC 2020 TO
NOV 2022
FEB 2019 TO
AUG 2020
pony hair salon
modo yoga international
l'oreal canada inc, pulp riot